The past few years have seen an increased use of animated cartoon by sponsors at Franchise Update Media conferences. Whether aimed at franchisees, franchisees, or marketers, these presentations are not only a departure from "standard" promotional and marketing videos, but judging by audience reaction, they also seem to draw more eyeballs (as well as a few smiles) - despite clearly being marketing pieces pitched to sales and marketing pros. Toonimo, a company that produces animated cartoons, presents their top five reasons to consider incorporating moving pictures into your brand's online marketing mix. Below are some edited excerpts.
From the intro
Cartoon animations can be a powerful marketing tool for online marketers. Whether marketers choose an animated character that chimes in to sell office products on television or a 'Tony the Tiger' type that actually becomes integral to the brand, animations provide powerful imagery and associations. Animations have broad appeal and, when used cleverly, can help build brand awareness, improve brand perception, and boost conversions and sales. ... arketers are flocking to animations because they are quick to deliver messages, lighten up tough subjects, shareable, disarm the cynics, and are cost-effective.
Thank You!!!
For More Reference Marketing Introduction Video
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