I've known for some time now that I need to do more video. The cost and time required, however, kept me away from the medium. Besides, I could always justify my delay with the longstanding conventional wisdom: Brands should operate like publishers.

My priorities truly started to shift a few months ago, when articles proclaimed that brands needed to prepare for video as a replacement for the written word. The rise of live-video solutions makes me wonder if brands and businesses should operate more like broadcast news stations instead. 

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he Portland Art Museum and its Northwest Film Center will be introducing visitors to a dynamic behind-the-scenes multimedia exhibit celebrating the hometown hero studio with Animating Life: The Art, Science, and Wonder of LAIKA. The show will run from October 14, 2017 through May 20, 2018.

An array of on-set photography, video clips and physical artwork from LAIKA films — which include the Oscar-nominated features Kubo and the Two StringsThe BoxtrollsParaNorman and Coraline — will immerse visitors in the acclaimed studio’s creative process, exploring production design, sets, props, puppets, costumes, and world-building.

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