I've known for some time now that I need to do more video. The cost and time required, however, kept me away from the medium. Besides, I could always justify my delay with the longstanding conventional wisdom: Brands should operate like publishers.
My priorities truly started to shift a few months ago, when articles proclaimed that brands needed to prepare for video as a replacement for the written word. The rise of live-video solutions makes me wonder if brands and businesses should operate more like broadcast news stations instead.
Early adopters.
Live video has been an exciting fringe content-creation activity during the past decade. Some early social-content marketers embedded platforms such as Ustream and Livestream into their Facebook pages. Then Google+ allowed Hangouts to be livestreamed on YouTube.
Today, nearly every social platform has a live-video streaming integration or solution. The explosion of Facebook Live, Periscope and Twitch tipped the practice even further. Business owners can't put off video content any longer -- myself included. I finally acknowledged that I need to really delve into the topic, but I still didn't know the best way to do it on the cheap.
For more references : Expense Management Video
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